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   Thursday, September 6, 2007

High quality business card is a must for entrepreneurs and private individuals alike. It is one of the most popular print materials in demand in today’s market. Business card printing serves both the interest of the businesses and those of their clients.
Business cards are easily recognizable. But even though it is one of the most common prints produced by commercial printers, this isn’t to say that business cards are printed haphazardly.
Fact of the matter is business cards are designed with much thought placed in them. After all, a business card speaks volumes about you as an individual, entrepreneur and the like.
If you would like to make a great impression, then carefully plan out the design of your business card. It also helps if you have the right attitude towards business card printing.
Optimize your business cards and win over clients. Plan ahead and strategize. It’s not only important how well your business card looks, but how it will fare against the competition.
And so, here are some handful tips on know how you should approach business card printing. Gain important insights regarding business cards, printing, and everything else that would allow you to get ahead using your business cards.
• Research. When scheduled for a business event or gathering, research days before the event. Know the people who would be attending the meeting. Zero in on potential clients and business partners.
The size of the convention or gathering may also tell just how many business cards you will need. Carry a sizeable amount. But it always pays to carry more than ebough.
• Ready. Always carry business cards with you. Even chance encounters with an old acquaintance or a former peer may prove fruitful. You may never know when a possible client will eventually show up as opportunity knocks only once.
• Relax. When talking to possible clients, it always pays to be honest and friendly. Relax and take time to think or even rehearse what you ought to say. Try not to talk too fast abd avoid fidgeting. Relax and be confidence. Doing this will certainly draw the crowd to you. You do know that you have to invest in a friendly banter, a casual conversation and the like to give you the chance to speak up and be heard. Thus, giving you the right atmosphere, timing and advantage to personally hand out a card to each and everyone.
• Right Introduction. Do not sell. It is one of the important things that business advisers always say. The best thing that you can do to give your possible clients an idea about the product is to tell something about yourself. Directly selling would be a turn off especially when you are not in a business event.
• Responsible Usage. Keep your business cards on a small box so as to keep its good shape. Because even if you have high quality business cards but you don’t take care of it, you might end up not using them at all.
Would you really want to hand out a creased business card to potential clients? Of course not. Taking care of your appearance, along with your accessories such as your business card is part of the image you have to maintain.
• Remember Names. It is not only potential clients and business partners who have to remember you or your card. Mote importantly, you should remember them. If you meet such people in annual functions, you’ll be sure to meet them again. And so, it pays to remember them as you go along in building your network.
• Relationships. Do not just build business but build good relationships. Ventures surely come and go. It surely changes and develops from time to time but good relationships are for keeps.
A high quality business card can be the best assistant you’ll ever have. It’s one of your key tools in getting ahead in business, in building good relationships, networks and the like. And so, be sure to remember these simple guidelines.
Also, if you don’t have a fabulous or professional looking business card yet, get to it now. While you may have missed the chance to pass it around in the past, it is never too late to start. Have an expert commercial printing company who’ll provide you with a satisfying business card printing now.


For more inquiries kindly visit business card printing


How to Sell Your Cleaning Services With a Marketing Kit
Copyright (c) 2007 The Janitorial Store
Handing prospective clients a tri-fold brochure is one of the traditional ways cleaning businesses get information out about what they do. Even though a brochure is a convenient marketing piece and might be a good way to first approach new clients, a complete marketing kit is a much better way to let your clients know who you are, what you do and what you have to offer. And it's likely that your marketing kit will make you stand out from your competitors.
A marketing kit takes a little time, but it does not have to be expensive. You can develop professional looking pieces on your computer and print them out on a good quality paper. Your cleaning company's marketing kit should include 6 to 8 educational pieces to give prospective clients in-depth information about your business.
Following are the key items that should be included in your marketing kit:
1. Pocket folder. You can purchase these at most office supply stores and there are styles that allow you to slide a business card on the front of an inside pocket. If you want to invest a little more in your marketing kit, you can also order pre-printed presentation folders with your company name and logo from a local printer or on-line.
2. General marketing page. This will include basic information about your cleaning company. This page should include your company's name, address, phone numbers, fax number, website and names of owners and key employees or supervisors. Also, be sure to include your company logo and tagline if you have one.
3. Services page. This can be broken down into your routine or daily cleaning services and the special services that you offer (carpet cleaning, window washing, etc.).
Does your cleaning company supply trash can liners, paper products, air fresheners, soap? Be sure to include these items at the end of your services page. Let your potential customers know they can save time by letting you order and restock supplies.
4. What makes your cleaning company great! Let potential cleaning customers know why they should hire your company. List three or four things that your cleaning company does that gives you a competitive edge.
5. Testimonials from satisfied customers. Get letters of recommendation or testimonials from current clients. You can title this page "Testimonials" or "See what our clients have to say about our cleaning services." If you don't have any letters of recommendation, then list your short, two to five sentence testimonials on one page.
6. Frequently Asked Questions Page (FAQ). Think of the routine questions that you get from prospective customers - how do you handle keys, who is responsible for supplying cleaning chemicals, how long will it take you to clean a building, what happens if the regular scheduled cleaning falls on a holiday, etc. Include this on a one page sheet in an easy-to-read format.
7. Company background or an about us page. Let your potential cleaning customers know how you got into this field, associations you belong to, education or training programs you've participated in, and certifications. Include the background of key employees or supervisors that your clients might also be dealing with on a regular basis.
8. Our clients page, or who are our customers page. This is not necessarily a list of your current customers, but a list of the type of facilities that you clean and a short description of the services you offer these facilities.
Once your kit is together don't send it out to every prospective client. As you are presenting bids or if you come across a potential account, or get a referral, give them your marketing kit. Not everyone will read each piece of information in the kit, but the marketing kit gives you the opportunity to showcase your talents. Let people know that you are not only good at cleaning, but that you take your business seriously by developing a professional looking marketing kit. A few pieces of paper might just give your cleaning company an edge when that next big account is looking for service!

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Steve Hanson is co-founding member of The Janitorial Store (TM), an online community that offers weekly tips, articles, downloads, discussion forums, and more for anyone who would like to learn how to start a cleaning business. Visit The Janitorial Store's blog and get inspired by reading cleaning success stories from owners of cleaning companies.


Municipality Prefers Vertical File Storage Systems
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As the cost of office space continues to skyrocket, office managers everywhere are looking for better ways to conserve floor space. This trend has caused an extraordinary increase in use of vertical document storage systems in offices worldwide.
When Tom Fujiwara, Assistant Public Works Director for the City of Redlands, California, needs to study plans for street repairs or review a map of his city’s storm drain system, he locates and retrieves large documents more quickly and efficiently than ever before by using the department’s new vertical file storage system.
“We chose vertical file storage systems because they work. It’s that simple. The cabinets don’t damage our documents and they are very, very easy to access,” he explained. Before adopting vertical file storage systems, the city’s thousands upon thousands of pages of large drawings, maps and exhibits required by the department were stored mainly in flat files, or rolled up in tubes in a corner. “It was very challenging to get your hands on the right document,” Fujiwara said.
“We now have ten vertical file cabinets to store large documents, which are mostly engineering drawings, exhibits and maps, some of which measure from 18” x 26” and 24” x 36” and larger”, said Mr. Fujiwara. The system not only saves space, it saves time in retrieving and storing documents.
According to Fujiwara, “The main benefits of vertical files are that you can access and retrieve files as you need them. It doesn’t destroy or bend the document. What you don’t want, you can slide back and access only the files you need at that moment. Everything is accessible, easy to retrieve, and protected”
For municipalities like the City of Redlands, flat file cabinets just don’t make economic sense anymore. Vertical file storage systems can store as many documents as 15 drawers of flat files, while requiring 75 percent less space. Vertical file storage systems save time and money, while conserving valuable office space.
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Author Biography:
Brad Barrett is President of Easi File, the storage and filing systems company based in Irvine, California. Easi File manufacturers and sells vertical steel filing cabinets for storing engineering and architectural blueprints, documents, maps, film, printed circuit artwork and tape-ups.
Easi File is a qualified GSA Supplier.
For information on Easi File storage and filing systems, visit online at http://www.easifileusa.com or call 1-800-800-5563 or contact Brad Barrett at Email: info@easifileusa.com